Showing posts with label New Jersey. Show all posts
Showing posts with label New Jersey. Show all posts

Thursday, April 18, 2013

Spring Sweets Fair at Mitsuwa

From today until Sunday (April 21st), Mitsuwa Marketplace is holding their Spring Sweets Fair. (I posted about Mitsuwa a while ago--you can read the post here). I came today to post about this event early, but also to take advantage of the free shuttle service from Port Authority on Thursdays.

My boyfriend, who has been to a previous Spring Sweets Fair in southern California, had warned me that this wasn't going to be a big fair like the ones Mitsuwa usually does, and I said whatever. And he was right (he's always right); it's really just a few extra refrigeration units in a far corner of the supermarket, but it's packed with stuff.




My usual Mitsuwa buddy was out of town, so I couldn't try everything I wanted. So I just got my must-haves: baum kuchen, a cream puff, and a packet of green tea swiss roll cakes.

Baum kuchen is a pretty simple item: vanilla cake with lots of layers in the shape of a wheel, with a donut hole in the center. I guess it's technically mille crepe, but you can't easily peel back each layer, which is the fun part of eating mille crepe. This thing is huge--I took a picture of it with my hand to compare the size. It's super good. So light and airy, with a distinct vanilla flavor. It's also $5, which makes it one of the better bargains in the display, considering how much cake you're getting.


Next I got the jumbo cream puff (there's only one size). I just wanted to point out that all the desserts in this display are sold very much as supermarket items, and not really as ready-to-eat sweets. The cream puff is frozen, and the swiss rolls are vacuum packaged. I suppose you could eat a frozen cream puff and pretend it's ice cream inside, though. Either way, the cream puff itself is just okay; the puff is light and airy, but the cream was very bland.


My last item from the fair were the green tea-flavored swiss roll cakes. They have two kinds: one that's long, and one that has four already-sliced cakes. I assumed they were the same thing, so I got the cheaper one. They are quite nice; you can't go wrong with cake, green tea, and cream.


In keeping with the dessert theme, I also tried some from the food court. I got a small box of six macarons and a vanilla cream puff. The macarons were no good; I'm talking about soft shells and very bland fillings. Each small box contained chocolate, white chocolate, apricot, lemon, raspberry, and pistachio--very safe flavors for macarons--but I just found myself taking one bite out of each one and setting it down. However, I did like the cream puff. The puff was okay--not particularly moist--but the cream was what made it for me. It had a really rich, saturated vanilla flavor and was so light in texture. It's not the best cream puff I've ever had, but it's nice when you want a lighter dessert.


Overall, I recommend the baum kuchen and the green tea swiss roll cakes. However, the display didn't have the most unique desserts (they also had items like tiramisu and soft cheese cake), so it's not really the place to try new things.

Mitsuwa holds these kinds of food fairs every few months; you can keep up with their seasonal events at their website here.

Monday, April 15, 2013

Spring Sweets Fair at Mitsuwa this weekend!

Update: The Spring Sweets Fair is actually a display of cakes. There is another fair starting Friday, April 19th, which is the Regional Sweets Fair and is going to be much larger. The post about this fair is now up! Read it here.

Mitsuwa, a Japanese supermarket chain, is having one of their seasonal campaigns this weekend. Every few months, they will hold a food fair with various themes (Hokkaido, crepes, etc.), usually for a weekend, but can last up to a few weeks. This weekend, they are holding their Spring Sweets Fair at the New Jersey location, which I posted about a while ago (you can read the full post here. I will be going on Thursday, and posting about it Thursday night, so you know if it's something you'll want to go to. You can keep up with Mitsuwa's season campaigns here.

Tuesday, February 26, 2013

Mitsuwa Marketplace

Today I decided I wanted to get out of the city for the afternoon, so I took a shuttle from Port Authority to Mitsuwa Marketplace in Edgewater, New Jersey.

I've been to Mitsuwa in San Jose and Irvine as well, and each location isn't just a supermarket; it's more of a one-block Japan Town, with a Sanseido bookstore, Shiseido shop, and food court.

The food court

Mitsuwa is most famous for Santouka ramen, which I eat every time I come here. I got the spicy miso ramen with pork cheek and an ikura-don (salmon roe over rice) for $16--it's pricy, but it would be a lot more expensive in Manhattan.



The pork cheek is amazingly fatty and juicy, but I find that the noodles are a bit more al dente than I'd like. I definitely recommend Santouka if you want food better than Ippudo and a line shorter than Totto Ramen (the pork cheek is also much better than any of the meats in the Mega/Niku Ramen at Totto).


After lunch, I got an obanyaki with cream filling. The cream was light and not too milky--just the way I like it--but the outside crust(?) was soft and had a plasticky texture. It also had this weird savory quality to it; I can't quite place my finger on it, but it tasted like kombu broth.


The supermarket

I love the supermarket for the Japanese snacks. Although they're not much cheaper than other Asian marts in Manhattan (M2M, Sunrise Mart), Mitsuwa has a much larger selection, and it just feels cleaner buying stuff from here than from dingy little East Village and Chinatown shops. (Have you ever visited Hong Kong Supermarket? You know what I mean).



The supermarket also has an amazing selection of beauty and household products. The beauty products here are actually a bit more expensive than stores in Chinatown ($19 for a bottle of Oshima Tsubaki oil vs. $16), but you come here for the variety.




The produce here is so beautiful and fresh and cheap!



Perfect, unblemished potatoes and cabbage!

The bookstore

Sanseido sells Japanese books and magazines exclusively, so it isn't much fun for me to shop in; the only English books are the likes of The Art of Zen. The stationary section is quite limited (and expensive for the quality) too--you're better off shopping at Muji for your Japanese pens and diaries.


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Mitsuwa is great if you want to get out of the city for some good ramen and to stock up on Asian snacks. The shuttle is $3.00 each way (except Wednesdays and Thursdays, when shuttle service is free from Manhattan!) and takes about 30 minutes from Port Authority. If you can, try to go during the weekday; on weekends the food court is super packed!

Mitsuwa
http://mitsuwa.com/
Hours: Everyday 9:30am to 9:00pm, restaurants 11:00am to 8:00pm
*Free shuttle service on Wednesday and Thursday!*